Welcome to Don Johnson Motors

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1.Excludes select base trims and 2020/2021 Bolt EV, Camaro, Corvette, Spark, Sonic, Impala Tahoe, Suburban, Colorado, Silverado LD and Silverado HD. Not available with special financing, lease and some other offers. Take new retail delivery by 5/3/21.

Up to 17% of MSRP cash back on select 2021 Chevy models.

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1. Not available with special financing, lease and some other offers. Take new retail delivery by 5/3/21.

2021 Silverado 1500 Crew Cab $4,400 Cash Allowance

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1. Excludes L models. Not available with special financing, lease and some other offers. Take new retail delivery by 5/3/21. 2. Based on $36,445 MSRP. Not available with special financing, lease and some other offers. Take new retail delivery by 5/3/21.

2021 Equinox 15 % of MSRP cash back on most models. That's example offer $5,466 cash back on this Equinox Premier.

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1. MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 5/3/21.

Up to 18% below MSRP for current eligible Buick or GMC owners/lessees.1

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$2,700 Purchase Allowance.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $750 Purchase Allowance.2

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1. Tax, title, license, and dealer fees extra. Not available with lease, special finance and some other offers. Take new retail delivery by 5/3/21. 2. MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 5/3/21. 3. Must finance through GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take retail delivery by 5/3/21.

$53,020 Price after all offers on this Sierra.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $250 Purchase Allowance.2 Plus, receive $500 GM Financial Bonus Cash when you finance through GM Financial.3

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1. Excludes 1SV model. Not available with lease, special finance and some other offers. Take new retail delivery by 5/3/21. 2. Excludes 1SV model. MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 5/3/21.

$4,150 Purchase Allowance on most models.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $750 Purchase Allowance on most models.

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1. Excludes SL models. Not available with lease, special finance and some other offers. Take new retail delivery by 5/3/21. 2. Excludes SL models. MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 5/3/21. 3. Excludes SL models. Must finance through GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take retail delivery by 5/3/21.

$4,950 Purchase Allowance on most models.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $1,000 Purchase Allowance on most models.2 Plus, receive $500 GM Financial Bonus Cash when you finance through GM Financial on most models.3

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1. Not available with lease, special finance and some other offers. Take new retail delivery by 5/3/21. 2. MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 5/3/21.

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$4,500 Purchase Allowance on most models.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $500 Purchase Allowance.2 Plus, receive $500 GM Financial Bonus Cash when you finance through GM Financial on most models.3

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$5,700 Purchase Allowance.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $750 Purchase Allowance.2

New Vehicles

Pre-Owned Vehicles

Current Offers

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Certified Pre-Owned

Get a pre-owned vehicle that's inspected and warrantied.

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Value Trade-In

Get an online quote from Don Johnson Motors, Inc. for your pre-owned vehicle.

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Welcome to Don Johnson Motors, Inc.

At Don Johnson Motors, Inc., our entire team works together to provide you with the ultimate Buick, Chevrolet, GMC shopping experience. We are here to exceed your expectations, deliver the best service possible, and make car shopping fun again.

A new car is where need meets desire. Anything that runs can get you from Point A to Point B. But you're not just anyone and you don't want just anything. That's where we come in at Don Johnson Motors, Inc. The expert sales staff at our Rice Lake Buick, Chevrolet, GMC dealership will help you pick the new car, truck, or SUV with the options, and at the price, that make the deal right for you. Treating you with courtesy and ensuring your satisfaction are important to us at our dealership. With a large inventory and competitive prices for our Rice Lake Buick, GMC, and Chevrolet customers, we're confident that we can meet your automotive needs and desires. Don Johnson Motors, Inc. welcomes the opportunity to add you to the long list of satisfied customers who've shopped at our dealership. We are renowned for the excellent customer service that we provide. If you have any questions about your Cumberland Chevrolet, Buick, or GMC dealer alternative, feel free to call us.

If you are looking for vehicles at a reasonable price, feel free to stop by Don Johnson Motors, Inc. in Rice Lake, also serving Cumberland and Ladysmith, WI Buick, Chevrolet, GMC customers. We have a wide selection of pre-owned and certified used vehicles. Our vehicles undergo many point checks before going on sale. Plus, our vehicles come with a warranty and an auto-check certified history. If the dealerships in your neighborhood do not have the model you are looking for, head to Don Johnson Motors, Inc. in Rice Lake now.

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Our Reviews

DealerRater Apr 22, 2021

Made the process so easy. Everyone was very polite and helpful and no surprises when I went to pick up my shiny new SUV! Nice!

Google Apr 21, 2021

This is the second time I've worked with Ryan on purchasing a vehicle. He was just as helpful and personable this time as he was last time. The rest of the team was helpful and considerate as well. I don't think I'll ever buy a vehicle anywhere else. I'm always thoroughly satisfied with my experiences at Don Johnson in Rice Lake, WI.

Google Apr 20, 2021

I am happy with my experience with DJ Motors. I plan to follow up with some suggestions that were given by the worker.

Google Apr 19, 2021

Shout out to Alison for getting back to us immediately after we sent an inquiry and helping set up an appointment. Excellent customer service by everyone, especially Ryan who was so easy and knowledgeable to talk with! Very pleasant stress free atmosphere. Loved everything about our experience and would recommend getting a vehicle from Don Johnson Motors. Joe & Andi now owners of an awesome Dodge Caravan (to haul out kayaks!)

Google Apr 11, 2021

Treated with respect an no pressure to buy. Recommend shopping here

Google Apr 3, 2021

I traded in a car and bought a new one recently. Dale Campbell and the whole team in sales and finance were very helpful. They got a car from Cumberland for me to test drive the same day. They answered the many questions I had and were patient since I had not bought a new car in some years. They returned phone calls and didn't leave me hanging. I decided on another car and they searched and got me just what I wanted from a dealership in Minnesota. They were still there after the sale to answer more questions. I would recommend Don Johnson Motors, Dale Campbell and the whole team including the service department that I have used for years.

Google Apr 3, 2021

Very helpful and friendly. Great people to work with! Rob and Aaron were both great. I am enjoying my new 2021 GMC Acadia!

Google Mar 31, 2021

I was less than impressed with the loaner car...it was quite dirty and obviously had not been cleaned inside lately-much less disinfected....ewww. That being said, it was a free loaner, and I didnt have to wait in the waiting room for hours! The staff was very helpful, friendly and knowledgeable-very pleased! One of the employees even walked by and handed me a sucker-lol! I will be back!

Google Mar 30, 2021

Service was excellent

DealerRater Mar 30, 2021

The staff at Don Johnson Motors in Rice WI is top notch! They pay attention to your wants/needs and do everything in their power to get it for you!!

Google Mar 30, 2021

Just traded my favorite vehicle in for my new favorite vehicle and love it! Darren is awesome to deal with and goes after what you ask him too. Aaron gets you through the paper work quickly and effortlessly. I am grateful for their kindness! 5 star all the way!!!

Google Mar 26, 2021

Great experience! Matt was an awesome salesman!

Google Mar 19, 2021

always good

Google Mar 19, 2021

Great friendly service. The service department got me in quick and diagnosed the problems I was having with my vehicle. The vehicle is now running without problems! Thank you to the service department mechanics, Melanie and Stacy for scheduling and getting me in quick!! Much appreciated!!

Google Mar 18, 2021

It was awesome

Google Mar 18, 2021

They all were amazing!!

Google Mar 18, 2021

I had a great experience buying from Don Johnson Rice Lake. Ryan was an excellent salesmen he had answers to all my questions. I would recommend this place to anyone.

Google Mar 16, 2021

Very happy

Google Mar 15, 2021

Great to work with! Made the experience as stress free as they could!

DealerRater Mar 12, 2021

Just wish paper work was ready to sign when we went to pick up the new car. Too many delays/distractions. We were not interested in additional options that should been mentioned the day before.

Google Mar 11, 2021

Excellent work and customer service!

Google Mar 10, 2021

The staff made the purchase of our 2018 GMC Terrain so easy and comfortable. We are very pleased with our new car and would not hesitate to return to Don Johnson Motors for future vehicle purchases.

Cars Mar 10, 2021

Ryan H. made our purchase experience so easy and comfortable. He answered all of our questions and I truly believe him when he says he will be available for any further questions or concerns. We love our 2018 GMC Terrain! Thank you Don Johnson Motors!

Cars Mar 6, 2021

Positive energy literally flowed from the Don Johnson Dealership in Cumberland WI. Ray was extremely friendly and super positive and funny and just a joy to work with. I can't say enough how great he made the buying experience for me and my daughter. Thank you thank you thank you Ray Nelson for getting me into my amazingly beautiful Ford Edge😁😁😁😁 Definitely coming back in the future!

Google Feb 28, 2021

If I could give more stars, I would!! We just bought our second vehicle from Darren. He is amazing to work with. No pressure AT ALL! Eric in finance was super easy to work with and explained everything in terms we understood. Thank you so much Darren, Eric and Don Johnson Motors of Rice Lake!