Welcome to Don Johnson Motors

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1 Excludes L models, Trailblazer, Tahoe and Suburban. Monthly payment is $13.89 for every $1,000 you finance. Example down payment: 6.8%. Must finance with GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/30/21.

For very well-qualified buyers 0% APR for 72 months on select popular 2021 models when you finance with GM financial.

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1 Excludes L models. Monthly payment is $13.89 for every $1,000 you finance. Example down payment: 6.6%. Must finance with GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/30/21.

2021 Equinox For very well-qualified buyers 0% APR for 72 months on most models when you finance with GM financial.

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1. Not available with special financing, lease and some other offers. Take new retail delivery by 6/30/21.

2021 Silverado 1500 Crew Cab $3,000 Cash Allowance

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1. Excludes 1SV models. Not available with lease, special finance and some other offers. Take new retail delivery by 6/30/21.

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1. Not available with lease, special finance and some other offers. Take new retail delivery by 6/30/21. 2. MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 6/30/21. 3. Must finance through GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/30/21.

$2,200 Purchase Allowance.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $500 Purchase Allowance.2 Plus, receive $500 GM Financial Bonus Cash when you finance through GM Financial.3

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$3,800 Purchase Allowance.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $250 Purchase Allowance.2 Plus, receive $500 GM Financial Bonus Cash when you finance through GM Financial.3

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1. Excludes 1SV model. Not available with lease, special finance and some other offers. Take new retail delivery by 6/30/21. 2. Excludes 1SV model. MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 6/30/21. 3. Excludes 1SV model. Must finance through GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/30/21.

$3,350 Purchase Allowance on most models.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $500 Purchase Allowance on most models.2 Plus, receive $500 GM Financial Bonus Cash when you finance through GM Financial on most models.3

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1. Excludes SL models. Not available with lease, special finance and some other offers. Take new retail delivery by 6/30/21. 2. Excludes SL models. MUST BE A CURRENT OWNER OF A 2007 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2016 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease, special finance and some other offers. Take new retail delivery by 6/30/21. 3. Excludes SL models. Must finance through GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/30/21.

$4,600 Purchase Allowance on most models.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $250 Purchase Allowance on most models.2 Plus, receive $500 GM Financial Bonus Cash when you finance through GM Financial on most models.3

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$3,300 Purchase Allowance on most models.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $250 Purchase Allowance on most models.2 Plus, receive $500 GM Financial Bonus Cash when you finance through GM Financial on most models.3

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$5,050 Purchase Allowance.1 Plus, current eligible Buick or GMC owners/lessees receive an additional $500 Purchase Allowance.2 Plus, receive $500 GM Financial Bonus Cash when you finance through GM Financial.3

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Welcome to Don Johnson Motors, Inc.

At Don Johnson Motors, Inc., our entire team works together to provide you with the ultimate Buick, Chevrolet, GMC shopping experience. We are here to exceed your expectations, deliver the best service possible, and make car shopping fun again.

A new car is where need meets desire. Anything that runs can get you from Point A to Point B. But you're not just anyone and you don't want just anything. That's where we come in at Don Johnson Motors, Inc. The expert sales staff at our Rice Lake Buick, Chevrolet, GMC dealership will help you pick the new car, truck, or SUV with the options, and at the price, that make the deal right for you. Treating you with courtesy and ensuring your satisfaction are important to us at our dealership. With a large inventory and competitive prices for our Rice Lake Buick, GMC, and Chevrolet customers, we're confident that we can meet your automotive needs and desires. Don Johnson Motors, Inc. welcomes the opportunity to add you to the long list of satisfied customers who've shopped at our dealership. We are renowned for the excellent customer service that we provide. If you have any questions about your Cumberland Chevrolet, Buick, or GMC dealer alternative, feel free to call us.

If you are looking for vehicles at a reasonable price, feel free to stop by Don Johnson Motors, Inc. in Rice Lake, also serving Cumberland and Ladysmith, WI Buick, Chevrolet, GMC customers. We have a wide selection of pre-owned and certified used vehicles. Our vehicles undergo many point checks before going on sale. Plus, our vehicles come with a warranty and an auto-check certified history. If the dealerships in your neighborhood do not have the model you are looking for, head to Don Johnson Motors, Inc. in Rice Lake now.

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Our Reviews

Google Jun 21, 2021

Great service and easy buying! Rob and Aaron were great to work with.

Google Jun 15, 2021

Nice job reaching out with a nice opportunity for a unique purchase. Team member Darren Lucas, as always, went above and beyond in taking care of both us and our car. We really enjoy his enthusiasm and true love of cars and the automotive experience.

Google Jun 8, 2021

The staff was very knowledgeable and very accommodating going out of their way being very friendly and helpful.

DealerRater Jun 7, 2021

Found oil leak at oil change... Anticipated part needed and ordered. On return replaced damaged part and did diagnostic to be sure there were no additional issues.

Google Jun 4, 2021

I came in for an oil change but instead I traded the vehicle and left with a 2021 Silverado! Darren and Eric treated me very well. I’m surprised we got it done in a few hours. And I didn’t even have to pay for the maintenance on my 2018 Chevy Traverse!

Google May 24, 2021

Darren Lucas was my sales rep awesome guy really went the extra mile . The finance team had everything in order ready for me to sign plus they got me better financing then I already had. I will be purchasing all my vehicles from this team

Cars May 21, 2021

Very friendly staff, great experience! Was shown the ins and outs of vehicle and all questions had a great answer!

Google May 21, 2021

Most friendly, easiest, fast experience at a dealership I have ever experienced.

Google May 19, 2021

I highly recommend Don Johnson's... Very positive experience working with Rob and Aaron.. and just love my new vehicle.. you guys are the best..

Google May 18, 2021

Only an oil change and tire rotation they got me and got me out thinking 20 minutes impressed

Google May 17, 2021

First class service from the guys at Don Johnson! Thanks so much!

DealerRater May 16, 2021

We had a very good Experience when buying our new Blazer. We were treated great. They were very busy and everyone teamed together to help each other.

Google May 16, 2021

Rice Lake team is amazing! They have always gone above and beyond to keep me satisfied!! Will definitely keep coming back!!

Cars May 12, 2021

Very happy.. Rob was very helpful getting all the numbers to line up. We will certainly shop there again. I love my low mileage GMC Yukon

Google May 12, 2021

Good selection of vehicles new and used

Google May 10, 2021

Matt and Arron were great to work with. I felt no pressure and completely informed.

DealerRater May 9, 2021

It is never easy to decide on the perfect car. Ryan made it easy with showing me, options in my budget. Paul helped me with crunching numbers and Eric made signing everything a breeze. I will be back next time I need a vehicle

Google May 5, 2021

Service was easy to schedule and finished quickly. Staff was friendly and helpful. I highly recommend!

Google May 3, 2021

Very helpful staff! Thank you for helping me out!

Google Apr 27, 2021

Thank you Matt and Erik for being so kind and helpful to me. The first car I had to buy on my own. I surely appreciated all you did for me. Matt you did a super fantastic job of explaining all of the new features on my brand new Envision. You both are the best!

DealerRater Apr 22, 2021

Made the process so easy. Everyone was very polite and helpful and no surprises when I went to pick up my shiny new SUV! Nice!

Cars Apr 22, 2021

Great service, made it very easy to buy a new SUV. No surprises, gave me a price and that was it! Looking forward to dealing with them again.

Google Apr 21, 2021

This is the second time I've worked with Ryan on purchasing a vehicle. He was just as helpful and personable this time as he was last time. The rest of the team was helpful and considerate as well. I don't think I'll ever buy a vehicle anywhere else. I'm always thoroughly satisfied with my experiences at Don Johnson in Rice Lake, WI.

Google Apr 19, 2021

Shout out to Alison for getting back to us immediately after we sent an inquiry and helping set up an appointment. Excellent customer service by everyone, especially Ryan who was so easy and knowledgeable to talk with! Very pleasant stress free atmosphere. Loved everything about our experience and would recommend getting a vehicle from Don Johnson Motors. Joe & Andi now owners of an awesome Dodge Caravan (to haul out kayaks!)

Google Apr 11, 2021

Treated with respect an no pressure to buy. Recommend shopping here