PROUD TO BE YOUR DEALERSHIP

As a small business, we work hard every day at Don Johnson Motors, Inc. to create the best experience for our customers, be a great employer to our amazing team, and give back to the community we serve — but if you believe some of the latest commercials from national “online car buying” brands, you may think we’re movie villains 😂.

 

stereotypical sleazy car salesman

TV CAR DEALERS

friendly car salesman helping a customer

REAL CAR DEALERS

 

The truth is we can provide a much more convenient and confident online buying experience than any national used car website — which connect you with a national call-center — because our website connects you to an amazing local staff who care about you and want to build lifelong customer relationships.

 

THE BEST CAR BUYING (AND OWNING) EXPERIENCE

We’re here to help before, during, and long after your purchase — making sure you enjoy the full value of your investment and have all of your family’s vehicle needs taken care of for years to come.

car owner bringing a vehicle in for service at a dealership

A great car buying experience is just the beginning. Our team is here to help you have a great car owning experience.

Also, we have tons of new and used cars you can come see, test drive, and trust (like these!). Take a look around and let us know if you have any questions! Our job is to help neighbors like you drive happy with a vehicle (and monthly payment) you love.

 

 
EXPLORE VEHICLES ONLINE

New And Used Inventory Available

TAKE IT FROM OUR NEIGHBORS

We’re super proud of the car buying (and servicing) experiences we provide, and our #1 goal is creating happy customers in our community. Start your easy, transparent shopping experience now and see why people love working with our team online and in-store.

 
START SHOPPING LOCAL!

Check Out Our Great Deals

 
 

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Google May 13, 2021

My only issue was the cost. I would have preferred a phone call prior to work being done to let me know the cost. It was extremely expensive and alot more than I was quoted.

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Google May 13, 2021

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Cars May 12, 2021

Very happy.. Rob was very helpful getting all the numbers to line up. We will certainly shop there again. I love my low mileage GMC Yukon

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Google May 12, 2021

Good selection of vehicles new and used

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Google May 11, 2021

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Google May 10, 2021

Matt and Arron were great to work with. I felt no pressure and completely informed.

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DealerRater May 9, 2021

It is never easy to decide on the perfect car. Ryan made it easy with showing me, options in my budget. Paul helped me with crunching numbers and Eric made signing everything a breeze. I will be back next time I need a vehicle

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Google May 5, 2021

Service was easy to schedule and finished quickly. Staff was friendly and helpful. I highly recommend!

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Google May 3, 2021

They have really nice people that work there! Got my car fixed and I am happy! Thank you!

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Google May 3, 2021

Very helpful staff! Thank you for helping me out!

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Google Apr 29, 2021

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Google Apr 27, 2021

Thank you Matt and Erik for being so kind and helpful to me. The first car I had to buy on my own. I surely appreciated all you did for me. Matt you did a super fantastic job of explaining all of the new features on my brand new Envision. You both are the best!

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DealerRater Apr 22, 2021

Made the process so easy. Everyone was very polite and helpful and no surprises when I went to pick up my shiny new SUV! Nice!

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Cars Apr 22, 2021

Great service, made it very easy to buy a new SUV. No surprises, gave me a price and that was it! Looking forward to dealing with them again.

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Google Apr 21, 2021

This is the second time I've worked with Ryan on purchasing a vehicle. He was just as helpful and personable this time as he was last time. The rest of the team was helpful and considerate as well. I don't think I'll ever buy a vehicle anywhere else. I'm always thoroughly satisfied with my experiences at Don Johnson in Rice Lake, WI.

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Google Apr 19, 2021

Shout out to Alison for getting back to us immediately after we sent an inquiry and helping set up an appointment. Excellent customer service by everyone, especially Ryan who was so easy and knowledgeable to talk with! Very pleasant stress free atmosphere. Loved everything about our experience and would recommend getting a vehicle from Don Johnson Motors. Joe & Andi now owners of an awesome Dodge Caravan (to haul out kayaks!)

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Google Apr 13, 2021

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Google Apr 13, 2021

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Google Apr 11, 2021

Treated with respect an no pressure to buy. Recommend shopping here

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Google Apr 9, 2021

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Google Apr 7, 2021

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Google Apr 3, 2021

I traded in a car and bought a new one recently. Dale Campbell and the whole team in sales and finance were very helpful. They got a car from Cumberland for me to test drive the same day. They answered the many questions I had and were patient since I had not bought a new car in some years. They returned phone calls and didn't leave me hanging. I decided on another car and they searched and got me just what I wanted from a dealership in Minnesota. They were still there after the sale to answer more questions. ...

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Google Apr 3, 2021

Very helpful and friendly. Great people to work with! Rob and Aaron were both great. I am enjoying my new 2021 GMC Acadia!

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Google Apr 2, 2021

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Google Mar 31, 2021

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Google Mar 31, 2021

I was less than impressed with the loaner car...it was quite dirty and obviously had not been cleaned inside lately-much less disinfected....ewww. That being said, it was a free loaner, and I didnt have to wait in the waiting room for hours! The staff was very helpful, friendly and knowledgeable-very pleased! One of the employees even walked by and handed me a sucker-lol! I will be back!

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Google Mar 30, 2021

Service was excellent

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DealerRater Mar 30, 2021

The staff at Don Johnson Motors in Rice WI is top notch! They pay attention to your wants/needs and do everything in their power to get it for you!!

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Google Mar 30, 2021

Just traded my favorite vehicle in for my new favorite vehicle and love it! Darren is awesome to deal with and goes after what you ask him too. Aaron gets you through the paper work quickly and effortlessly. I am grateful for their kindness! 5 star all the way!!!

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Google Mar 29, 2021

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Google Mar 27, 2021

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Google Mar 26, 2021

Great experience! Matt was an awesome salesman!

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Google Mar 22, 2021

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Google Mar 21, 2021

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Google Mar 19, 2021

always good

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Google Mar 19, 2021

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Google Mar 19, 2021

Great friendly service. The service department got me in quick and diagnosed the problems I was having with my vehicle. The vehicle is now running without problems! Thank you to the service department mechanics, Melanie and Stacy for scheduling and getting me in quick!! Much appreciated!!

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Google Mar 18, 2021

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Google Mar 18, 2021

It was awesome

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Google Mar 18, 2021

They all were amazing!!

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Google Mar 18, 2021

I had a great experience buying from Don Johnson Rice Lake. Ryan was an excellent salesmen he had answers to all my questions. I would recommend this place to anyone.

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Google Mar 16, 2021

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Google Mar 16, 2021

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Google Mar 16, 2021

Very happy

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Google Mar 15, 2021

Great to work with! Made the experience as stress free as they could!

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DealerRater Mar 12, 2021

Just wish paper work was ready to sign when we went to pick up the new car. Too many delays/distractions. We were not interested in additional options that should been mentioned the day before.

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Google Mar 11, 2021

Excellent work and customer service!

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Google Mar 10, 2021

The staff made the purchase of our 2018 GMC Terrain so easy and comfortable. We are very pleased with our new car and would not hesitate to return to Don Johnson Motors for future vehicle purchases.

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Cars Mar 10, 2021

Ryan H. made our purchase experience so easy and comfortable. He answered all of our questions and I truly believe him when he says he will be available for any further questions or concerns. We love our 2018 GMC Terrain! Thank you Don Johnson Motors!

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Google Mar 8, 2021

Good service. Would have given 5 stars but I was waiting over an hour for an oil change. They did give me a 5 dollar off coupon for waiting.

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Google Mar 8, 2021

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Google Mar 7, 2021

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Cars Mar 6, 2021

Positive energy literally flowed from the Don Johnson Dealership in Cumberland WI. Ray was extremely friendly and super positive and funny and just a joy to work with. I can't say enough how great he made the buying experience for me and my daughter. Thank you thank you thank you Ray Nelson for getting me into my amazingly beautiful Ford Edge😁😁😁😁 Definitely coming back in the future!

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Google Mar 1, 2021

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Google Mar 1, 2021

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Google Mar 1, 2021

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Google Feb 28, 2021

If I could give more stars, I would!! We just bought our second vehicle from Darren. He is amazing to work with. No pressure AT ALL! Eric in finance was super easy to work with and explained everything in terms we understood. Thank you so much Darren, Eric and Don Johnson Motors of Rice Lake!

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Google Feb 27, 2021

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Google Feb 26, 2021

Great service ! I would recommend them.

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Google Feb 25, 2021

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Google Feb 25, 2021

Darren is great to work with! He found us the perfect vehicle and went above and beyond to get us driving it as soon as possible!

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Google Feb 24, 2021

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Google Feb 24, 2021

Great service just took a long time! All in all very good👍🏼

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Google Feb 23, 2021

Great People, Great Experiance!

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Google Feb 23, 2021

Amy, ...in the collision center is a ROCK STAR! Additionally, I have purchased multiple vehicles from DJM...and I have referred multiple people who have actually purchased from DJM. The salesman each time is Dale Campbell!! He is a huge asset to DJM!

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Google Feb 23, 2021

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Google Feb 21, 2021

Staff was very courteous, helpful and answered any questions I had concerning my purchase. The sales associate that worked with me even went out of his way to pick up the one vehicle traded in that was stored for the winter. Overall, a very positive experience.

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Google Feb 21, 2021

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DealerRater Feb 19, 2021

Wonderful experience over all. I got top dollar for my trade and a good price on my Z71 Colorado! I will definitely be back and highly recommend them.

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Google Feb 15, 2021

Eric and Rob were great. Kept it in my price range, didn't try to push any extras. Smooth, quick process from start to finish

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Google Feb 14, 2021

Could have gotten response from message's sooner.

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Google Feb 14, 2021

Friendly staff that doesn't look down on you. Recall performed as quickly as promised. I'm happy with the result. I love my 2012 Volt with 175,000 miles.

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Google Feb 14, 2021

Good and fast reliable service also fair piced

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Google Feb 13, 2021

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Google Feb 13, 2021

very friendly very honest people. I would go there again!

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Google Feb 10, 2021

As always, above and beyond. Dale is just the best! Melanie in service is a rock star and exceeds my expectations every time! Great crew Don. Hang on to them! I never hesitate to recommend your business because of people like Dale and Mel.

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Google Feb 9, 2021

Overall great experience, I highly recommend if you are in the market for a vehicle or need yours serviced. Staff was very professional, positive and accommodating throughout the whole experience especially Rob who helped me and my partner trade in our SUV and purchase my new truck. I test drove a 2021 Sierra they had on the lot but there were a few add-ons I knew I wanted in a truck and in a different color. They found one within 500 miles and drove to pick it up the following day then held it until we could make it back to the ...

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Google Feb 8, 2021

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Google Feb 8, 2021

Great experience even with a toddler in tow! Everyone was very friendly and easy to get along with! Darren was an excellent salesman and Aaron was very knowledgeable and helpful in the financing. Even though I had never been there they made me feel like a friend!

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Google Feb 7, 2021

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Google Feb 7, 2021

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Google Feb 7, 2021

Nice customer service

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Google Feb 5, 2021

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Google Feb 4, 2021

Bought my first truck from Don Johnson’s and it was a good experience! Matt and Aaron made the buying process as painless and simple as possible! Love the truck and the customer service!

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Google Feb 3, 2021

They are always great to work with!

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Google Feb 2, 2021

Best car buying experience ever! Sales manager Darren Lucas was honestly the nicest and most genuine car salesman I've ever seen. Will definitely recommend in the future.

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Google Feb 2, 2021

What a great experience we had at Don Johnson Motors. Sales rep Darren Lucas was extremely knowledgeable which made it easy for us to decide which vehicle would be best for us. Definitely will do business there again.

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Google Feb 2, 2021

Typical car sales

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Google Jan 31, 2021

Everyone at Don Johnson Chevrolet has been exceedingly gracious and helpful every time we have needed service. I would especially like to recognize Melanie and Rick, as I have interacted mostly with them.

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Google Jan 31, 2021

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Google Jan 29, 2021

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Cars Jan 28, 2021

I would definitely recommend going to don johnson in rice lake for a car they did everything they could to help us find the car we have been looking for and answered all our questions. They were just awesome people to work with.

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Google Jan 27, 2021

Recently bought a car here and they had exceptional service. Our salesman Darren was excellent and did a great job making the car buying process easy for us!

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Google Jan 27, 2021

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Facebook Jan 26, 2021

Very professional staff nice selection. Service department great

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Google Jan 24, 2021

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Google Jan 23, 2021

Dale Campbell at Don Johnson Motors has helped my family purchase several vehicles over the last 3+ decades. Dale is always willing to answer any questions and helps with even the smallest details. He helps us get the right vehicle to fit our needs. Thanks Dale!

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Google Jan 22, 2021

What an amazing experience! I usually don't like dealing with a dealership but I will definitely be back for future vehicles!! Rob was amazing and everyone was so professional and informative! Thank you so much for the positive experience!

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Google Jan 17, 2021

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Google Jan 16, 2021

Felt we were in good hands, even from afar! Our transmission went out on a trip to the family cabin. It was a stressful and expensive situation but felt Chris and his team were very honest and sympathetic to our situation. They were able to complete the repair very timely and the vehicle is running great!

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Don Johnson Motors, Inc. 45.50816, -91.76585.