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PROUD TO BE YOUR DEALERSHIP

As a small business, we work hard every day at Don Johnson Motors, Inc. to create the best experience for our customers, be a great employer to our amazing team, and give back to the community we serve — but if you believe some of the latest commercials from national “online car buying” brands, you may think we’re movie villains 😂.

 

stereotypical sleazy car salesman

TV CAR DEALERS

friendly car salesman helping a customer

REAL CAR DEALERS

 

The truth is we can provide a much more convenient and confident online buying experience than any national used car website — which connect you with a national call-center — because our website connects you to an amazing local staff who care about you and want to build lifelong customer relationships.

 

THE BEST CAR BUYING (AND OWNING) EXPERIENCE

We’re here to help before, during, and long after your purchase — making sure you enjoy the full value of your investment and have all of your family’s vehicle needs taken care of for years to come.

car owner bringing a vehicle in for service at a dealership

A great car buying experience is just the beginning. Our team is here to help you have a great car owning experience.

Also, we have tons of new and used cars you can come see, test drive, and trust (like these!). Take a look around and let us know if you have any questions! Our job is to help neighbors like you drive happy with a vehicle (and monthly payment) you love.

 

 
EXPLORE VEHICLES ONLINE

New And Used Inventory Available

TAKE IT FROM OUR NEIGHBORS

We’re super proud of the car buying (and servicing) experiences we provide, and our #1 goal is creating happy customers in our community. Start your easy, transparent shopping experience now and see why people love working with our team online and in-store.

 
START SHOPPING LOCAL!

Check Out Our Great Deals

 
 

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Google Feb 8, 2023

Great

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Google Feb 6, 2023

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Google Feb 3, 2023

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Google Jan 31, 2023

Jim and Ryan were both great to deal with and very helpful, not only up to, but also after the sale. We think we got a fair deal and excellent service. I would recommend this dealership

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Google Jan 30, 2023

Redemption!! I have not had very good luck in the past. But this was a great experience from the whole team.

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Cars Jan 30, 2023

Dale and the rest of the team at Don Johnson motors are wonderful to work with. They are helpful, trustworthy, and easy to deal with.

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Google Jan 28, 2023

Fast friendly service

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Google Jan 27, 2023

They were very helpful as nd the job was done we quickly..

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Google Jan 25, 2023

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Google Jan 25, 2023

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Google Jan 24, 2023

Excellent buying experience at Don Johnson Motors, Rice Lake, with Brandon. Living 4 hours away in another state, they had the Trailblazer RS I’d been looking for for quite a while, in transit to their dealership. He made my trade in and purchase experience stress free and accommodating. Kudos! And thank you!

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Google Jan 23, 2023

I had a great experience with don Johnson motors,it was fast ,simple and everything was done pretty much over the phone

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DealerRater Jan 23, 2023

Pleasant to deal with and a very professional staff. Excellent service and a first class operation.

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Google Jan 23, 2023

Great service, very professional.

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Google Jan 23, 2023

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Google Jan 22, 2023

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Google Jan 21, 2023

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Google Jan 21, 2023

Darren Lucas at Don Johnson Motors in Rice Lake, treated me with respect and listened to what I wanted in a new vehicle. He answered my questions and consulted with his Team to make sure I was well taken care of all through the process of finding a vehicle that would both meet my specifications, and support my mobility issues. This is the second car we have purchased with Darren as the salesperson.

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Google Jan 16, 2023

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Google Jan 15, 2023

Great service!

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Google Jan 13, 2023

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Google Jan 13, 2023

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Google Jan 13, 2023

Guys went above and beyond to make this purchase happen. They fully inspected the vehicle and were prompt with decisions and communication. Highly recommend.

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Google Jan 13, 2023

I am very happy with this car shopping experience, from the moment we first called. Everyone that we met when arriving to the handing over of the keys to our vehicle were courteous and welcoming.

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Google Jan 11, 2023

Very knowledgeable and detailed.

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Google Jan 10, 2023

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Google Jan 3, 2023

Melanie went above and beyond to make sure I received the services I needed for my vehicle.

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Google Jan 3, 2023

Great experience. The technicians found out what was going wrong on my vehicle and repaired it right.

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Google Jan 2, 2023

Above and Beyond!!! Mel made me feel like a big deal and got my truck back on the road right away, even thought they were booked out for weeks. She also reminded me about the service contract I bought that paid for towing my truck to the dealership. That saved me a bundle, since I live 40 miles away. A lot of people count on that truck to plow, so she helped more folks than just me. Thanks again for outstanding service.

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Google Jan 1, 2023

We purchased a new vehicle from here recently. We had a wonderful experience (after having a terrible experience at a metro dealership a few weeks ago). Everyone was very friendly and helpful and went the extra mile to make sure we had a good experience.

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Google Jan 1, 2023

Kind, fun, and knowledgeable crew! Will only every buy from them!

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Google Dec 30, 2022

Had such a good experience. Rob Henry was so helpful and so accommodating helping me get my Kia Soul. The whole staff was very helpful and friendly. Was very happy with my purchase. Would definitely do business with them again.

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Google Dec 29, 2022

Everyone I spoke with at Don Johnson Motors was friendly, helpful and a pleasure to do business with. Thank you!

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Google Dec 26, 2022

Fast and friendly service.

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Google Dec 23, 2022

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Google Dec 23, 2022

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Google Dec 23, 2022

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Google Dec 23, 2022

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Google Dec 20, 2022

Friendly staff, helpful. Great comfortable seating area supplied with a variaty of drinks.

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Google Dec 18, 2022

They were courteous and quick, as usual!

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Google Dec 16, 2022

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Google Dec 16, 2022

Quick and hassle free oil change!

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Google Dec 16, 2022

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Google Dec 14, 2022

We worked mainly with Darren, but several others were involved, too. Great service and able to work with us around work hours. We love our new Equinox and are so glad we could do business in our community. A big KUDOS to the professionalism and service at Don Johnson Motors!!!

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Google Dec 14, 2022

Wonderful experience! Ryan made the process super easy for us. They gave us a very good trade in price for our old car and helped us find the perfect new vehicle for our family! We were interested in a vehicle at their Cumberland store and they brought it to the Rice Lake store so we could test drive it. Ryan even took the time to teach me how to use all the fancy options I was clueless about!

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Google Dec 10, 2022

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Google Dec 8, 2022

Melanie at the service desk was amazing!! She was so nice and prompt!! You need more people like her around!!

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Google Dec 7, 2022

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DealerRater Dec 7, 2022

Troy and everyone at Don Johnson’s is extremely helpful and goes out of their way for great customer service.

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Google Dec 4, 2022

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Google Dec 4, 2022

Great service

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Google Dec 2, 2022

We have worked with Dale for many years and many different vehicles. Always top notch service!

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Google Nov 29, 2022

Always friendly and on time !!

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DealerRater Nov 26, 2022

Excellent! Brian Waite was very accommodating and professional. Very much appreciated as it was during the holidays.

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DealerRater Nov 26, 2022

Friendly, kind, courteous, informative good. Group of people to be around. Look ing forward to coming back for my next car

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Google Nov 21, 2022

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Google Nov 21, 2022

Melanie who works with the service center is AMAZING as always. She continues to help get me services scheduled that fit in my busy schedule, along with quick and timely services. She is a great asset to your team!!

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Google Nov 20, 2022

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Google Nov 19, 2022

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Google Nov 18, 2022

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Cars Nov 17, 2022

My experience was very positive thanks to salesman Darren. He made sure I had a good understanding of the vehicle I was buying. I appreciated the time and effort he gave to me.

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Google Nov 16, 2022

nice folks reliable

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Google Nov 15, 2022

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Google Nov 15, 2022

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Google Nov 14, 2022

Everyone at Don Johnson was very helpful in each step of the process, helping answer questions I had, discussing options, and make getting my new vehicle a painless, easy experience. I felt everyone was very genuine, helpful, and I feel great about my purchase.

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Google Nov 12, 2022

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Google Nov 12, 2022

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DealerRater Nov 11, 2022

They listen to your needs. And they are very helpful. And there service is very good.

Read at DealerRater

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Google Nov 9, 2022

The issue with my timing chain going bad and I only have 90K miles. It should be refunded to me due to a known issue with the 4 cylinder motors on the equanox. I am sure this will go unread but it is poor customer service to let this go without a recall!!!!

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Google Nov 8, 2022

Every time I bring my vehicle in, whether it's for an oil change or new tires, the service team there is incredible. By far the best experience when dealing with service or sales.

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Google Nov 7, 2022

5 star working with Darren was very easy! He made things happen and got me into a vehicle I'm very happy with!

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Google Nov 2, 2022

Great facility! Darren was top notch taking us through the process from start to finish. Really enjoyed the experience. Highly recommend Don Johnson Motors.

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Google Nov 2, 2022

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Cars Oct 31, 2022

I bought an Equinox from Don Johnson a few years and was totally pleased with the sales process. Unfortunately that car was recently totaled in a car vs deer accident. So there was no hesitation to return to Don Johnson again for a new vehicle. Dale Campbell was the greatest salesman ever! Not only was he very pleasant, patient, and knowledgeable in helping me find my new Terrain but he was also extremely helpful with tips about how to make the process of getting through dealing with my totaled vehicle more tolerable. And Aaron Halverson was fantastic in reviewing options ...

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Google Oct 31, 2022

Ryan was a fanatic person fun n joyable

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Google Oct 28, 2022

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Google Oct 28, 2022

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Google Oct 28, 2022

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Google Oct 21, 2022

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Google Oct 20, 2022

Ryan H. in sales and Aaron H. on the numbers are the best in the business.

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Google Oct 15, 2022

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Google Oct 13, 2022

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Google Oct 13, 2022

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Google Oct 13, 2022

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Google Oct 13, 2022

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Google Oct 11, 2022

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Google Oct 9, 2022

Was given everything asked for. Even when I changed my mind. They were very mindful of my needs and wants and went the extra mile to give me what I asked for.

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Google Oct 7, 2022

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Google Oct 5, 2022

Normally I wouldn’t say buying a used car is enjoyable, but if you are looking for a no pressure, stress free experience don’t hesitate to go to Don Johnson Motors in Rice Lake. I honestly dreaded looking for and buying a car in this overpriced market we’re now in but found DJM to be a fair and honest dealership. I purchased a used Chevy Equinox and am very happy with it. Rob Henry was very friendly, professional, helpful and knowledgeable in answering all my questions; and I’d be happy to go here again in the future ...

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Google Oct 4, 2022

Brian and his staff went out of there way to get me back on the road

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Google Oct 3, 2022

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Google Oct 3, 2022

We had our car repainted. Service as always, was excellent. Great communication and excellent pricing! We’ve taken our vehicles here for years for body work and will continue to do so!!

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Google Oct 1, 2022

I am from Iowa and was traveling with family when my truck broke down and needed to be towed. Don Johnson not only traveled to get parts we needed but also was able to get us a loaner and finished a major repair in 1 day! Being stranded is a horrible feeling but Don Johnson gave us the best possible outcome. If I could give them 10 stars I would! Thank You!

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Google Sep 28, 2022

Our salesman Brandon was great in fact the entire staff was great no pressure to buy just let us take our time. After getting my vehicle I noticed it has a crack in the window shield and they are going to replace it so great dealership

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Google Sep 28, 2022

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Google Sep 25, 2022

Awesome place! Best place I've been hands down!!

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Google Sep 24, 2022

Wondering how many miles till the next oil change ? No sticker

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Google Sep 24, 2022

Everyone we worked with was very pleasant. Did not try to overload with a bunch of BS. We will gladly choose them again.

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Google Sep 22, 2022

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Google Sep 22, 2022

Excellent follow up. All of my questions were answered. My options were presented for both trading in a vehicle and ordering a new truck. Ryan is excellent!

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Don Johnson Motors, Inc. 45.50816, -91.76585.